become a business plan writer

Posted on Sep 7, 2012 in http://sharigershenfeld.com/ppt-on-creative-writing/, Six Months In Singapore | 5,296 comments

Sometimes, being “agewise” has nothing to do with older people. I had to open a bank account here in Singapore, so I selected one of the local banks, DBS, and then looked online for the nearest branch location. There probably should have been a disclaimer next to the listing for the branch location nearest to where I live that says “Only for people under the age of 30.”

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Models with Gray Hair and Frown Lines – It’s about Time

Posted on Aug 5, 2012 in http://sharigershenfeld.com/ppt-on-creative-writing/ | 2,604 comments

Noticed this short article in the Boston Globe about more and more advertisers using more “mature” models in their advertising. And, for a change, these aren’t ads for skin wrinkle cream,  long-term care insurance or lifeline buttons. Even brands that have traditionally targeted younger consumers, like American Apparel, are starting to realize that their revenues will increasingly be coming from older consumers, and their advertising should therefore be more inclusive. While advertising is by no means the end-all and be-all of age-friendliness, it’s a great place to start if you want to attract the attention of a more mature consumer. Take a look at Gray-Haired Models Growing in Popularity

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Green Man +

Posted on Jul 31, 2012 in http://sharigershenfeld.com/ppt-on-creative-writing/ | 57 comments

Have you ever been crossing a busy intersection on foot and noticed an elderly or disabled person trying to do the same but clearly going too slowly to make it across before the light changes? I see this all the time back home and, when my good samaritan instincts kick in, I slow down my own pace and inconspicuously ”spot” the older person, so that I can try to stop traffic for them if necessary (good luck with that you are probably thinking).

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Talk to Me, Not to My Daughter

Posted on Jul 23, 2012 in http://sharigershenfeld.com/ppt-on-creative-writing/ | 54 comments

Too many businesses and service providers are looking past the lowest-hanging fruit in terms of being more age-friendly  - and that is, to stop looking past the older customer standing in front of them and talking only to their younger companion. A recent NY Times article highlights the pervasive tendency exhibited by direct service professionals from doctors, to financial services representatives, to car salespeople. I hear this complaint within my own circle of family and friends time and time again. Employees having direct contact with customers should be trained to understand that just because an older person has an adult child or someone else accompanying them doesn’t mean the conversation should be directed to the younger companion. Most likely, the older person is still the ultimate decision-maker, still controlling his or her finances, and still of completely sound mind. And, even if he or she is not all of these things, it is insulting to customer and companion for the older person to be ignored. See article at Talk to Me, Not to My Daughter...

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